Financial advisor to the owners of TechEdge in connection with a minority sale of the company to WPP plc

Financial advisor to the owners of TechEdge in connection with a minority sale of the company to WPP plc. Today WPP plc owns 49% of TechEdge.

TechEdge operates in the highly advanced and specialized field of development and marketing of analysis and optimization software for electronic media measurement data. TechEdge has developed the fastest and most scalable calculation engine in the market. TechEdge is uniquely positioned as the company that offers bespoke solutions to TV stations and media agencies worldwide. For example TechEdge’s software is used to review TV audience patterns and to optimize advertising allocation by channel and time of day.

TechEdge was founded in 2000 by Andreas Velter (CEO) and Henrik Sahlholt (CTO). After the transaction the founders own 51% of TechEdge.

WPP plc is the world leader in marketing communications services, employing 179,000 people working in 3,000 offices in 111 countries.

Carlsquare was financial advisor to the owners of Techedge ApS in connection with planning of the sales process, identification of potential buyers in Denmark and abroad, preparation of sales material and was responsible for the contact and dialogue with selected buyers in relation to negotiations, due diligence and closing. Transaction value is not disclosed.

Techedge ApS