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Carlsquare advised leading sales enablement SaaS provider ComX on the majority acquisition by FLEX Capital

FLEX Capital acquired a majority stake in ComX, a market leading B2B sales enablement platform, in order to develop the company, together with its founders, from a hidden champion into one of the world’s leading SaaS providers for automated sales.

ComX is the only company globally that offers a solution for the entire sales value chain for companies with complex B2B products or services. The bootstrapped company with offices in Berlin and Cape Town was founded in 2018 by Philipp Ströhemann, Christoph Erler and Peter Hidden. Since then, the company has shown annual growth rates of over 125%. ComX already helps more than 400 medium-sized companies and blue-chip companies such as cyber security provider Avira and staffing services provider Randstad, among others, to optimise their sales.

The company makes it possible to win new customers strategically and predictably by shortening sales cycles to just a few days through automation and digitisation of processes, making each step of the deal cycle measurable and thus generating millions in new business. ComX customers particularly benefit from the outsourcing effect for time-consuming and low-value-added tasks in the sales process. With its platform, ComX is a pioneer in the digital transformation of B2B sales processes that classic CRM systems do not cover.

“We deliberately chose private equity investor FLEX Capital over venture capital financing. This is because, in order to realise our vision, we need an experienced partner who knows the market in which we operate very well and who knows what steps are necessary to make our company fit for the global stage,” says Philipp Ströhemann, co-founder and CEO of ComX. “FLEX Capital is a good fit for us, we trust in their experience, and we are convinced that with the support of this private equity fund we can achieve the next big step in growth.”

To accelerate international growth, FLEX Capital will in particular drive product innovation and assist in professionalising the company’s organisation, for example by strengthening the second management level and professionalising corporate structures.

“We are very happy that we were able to convince ComX with our entrepreneurial background. In a short time, the founders have developed an important product that strengthens German-speaking SMEs. I look forward to taking the next growth steps together with the founders and preparing the company for internationalisation,” says Christoph Jost, Managing Partner of FLEX Capital.

Carlsquare acted as the exclusive financial advisor to ComX and assisted the founders in a structured process to identify FLEX Capital as the ideal partner, prepare investment documents, coordinate the due diligence process and negotiate on the transaction.

FLEX Capital