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Carlsquare successfully advised VitaMoment on the majority investment by ARCUS Capital

VitaMoment GmbH, based in Hamburg, specialises in consulting and direct sales in the field of holistic nutritional supplements and food for a mostly middle-aged female target group. The product portfolio includes high-quality vitamins, minerals and protein products as well as specific complete solutions, which are sold exclusively via the company’s own webshop (D2C). In addition, VitaMoment offers its customers online coaching, articles, recipes and podcasts about the products and health topics. With high double-digit annual growth since the brand’s inception in 2018, VitaMoment has established an outstanding market position.

ARCUS Capital AG (“ARCUS”) is a Munich-based investment company focused on majority investments in the DACH region. ARCUS invests its own capital as well as the capital of selected co-investors. The aim of the investment strategy is to further develop the companies as an entrepreneurial partner together with the management. To this end, the ARCUS team contributes its many years of experience as managing directors of medium-sized companies and its practical knowledge in the areas of strategy development, finance and corporate acquisitions. Currently, the company portfolio consists of industrial, media and online companies with a total turnover of approximately 300 million euros.

Thanks to its thoughtful advisory approach and its loyal community, VitaMoment is one step ahead of the competition. We look forward to supporting the management in continuing this success story,” says Stefan Eishold, CEO of ARCUS, about the investment in VitaMoment and the significant reinvestment by the management. “Big thanks also go to the team at ARCUS who worked very hard to make this deal happen.

Carlsquare has found the perfect partner for the company’s next phase of growth in a difficult market environment – and in a construct in which both parties can look to the future together with absolute enthusiasm.” – Jussi Seifart and Robert Schäfer, Management VitaMoment GmbH

Carlsquare acted as the exclusive financial advisor to VitaMoment.

ARCUS Capital
Mark Miller
Mark Miller LinkedIn
Managing Partner
Maurice Hinrichs
Maurice Hinrichs LinkedIn
Senior Associate
Sven Hasenberg
Sven Hasenberg LinkedIn
Senior Associate