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Consumer Goods 2019


Health & Beauty In-depth Market Analysis Preview

Last year, the global M&A volume in the “VMS and Beauty” segment experienced a 5-year high:

79 transactions, a 41% increase YoY. Trends such as the amibiton to lead an increasingly healthy lifestyle, consumers striving for self-optimization and the wave of RX drugs becoming OTC products support high valuations. Within “Beauty”, niche areas like “Natural Cosmetics” are forecasted to outperform other areas with annual growth rates way into the double-digits.

With c. 30 transactions p.a. and a strong focus on high growth segments, Carlsquare is the leading advisor in Europe when it comes to M&A and fundraising in the VMS and Health & Beauty industry segments. From our six European offices (Berlin, Copenhagen, Hamburg, London, Munich and Stockholm), more than 70 professionals are covering clients within Consumer & Retail, Business Services, TMT and Healthcare.

We hope this report provides you with an incentive to reach out directly to anyone of us: we would always prefer to discuss our experience in person.

If you are planning a transaction or are interested in exchanging information on the Consumer Goods market, we look forward to hearing from you.


Arnold Holle
Arnold Holle LinkedIn
Managing Partner
Michael Moritz
Michael Moritz LinkedIn
Managing Partner
Mark Miller
Mark Miller LinkedIn
Managing Partner
Nico Schmidt-Weidemann
Nico Schmidt-Weidemann
Managing Partner

Carlsquare at glance and two selected deals in VMS and Beauty

Offices across Europe
Transactions in the past 2 years


Fitvia is a leading European digital native brand for healthy & functional nutrition in Germany.

Publicly-listed Dermapharm SE (ETR:DMP) acquired 70% of the shares of fitvia GmbH to benefit from new distribution channels and marketing know-how. Carlsquare acted as sell-side advisor for fitvia.

Baden-Baden Cosmetics Group (BCG)

BCG is one of the leading independent, medium-sized cosmetics companies in Germany with a delivery to more than 60 countries. DYA Holding GmbH acquired all shares in BCG and its well-known brands, such as Sans Soucis, Biodroga and Dr. Scheller. DYA, together with Carlsquare, keeps looking for outstanding beauty brands for its portfolio.

Valuation of VMS companies

revenue multiple

EBITDA multiple

Valuation of Beauty companies

Beauty revenue multiple

Beauty EBITDA multiple

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