Tengelmann Ventures and Invus closed a growth equity investment of Hashtag You GmbH (“Hashtag You”).
Berlin based Hashtag You is a brand building platform which successfully scales social media brands via own online shops. The impressive management have years of experience in developing and scaling DTC brands and have established Hashtag You in a short time as a key player in the European home wellness space. AVA&MAY is the umbrella brand for a range of scented home decoration products, such as candles, diffusors, etc. The sister brand FAYNT stands for a range of perfume which is sold in mobile sizes for active consumers.
Tengelmann Ventures (TEV), the venture capital arm of the Tengelmann Group, is a leading investor in the categories Consumer Internet, Digital Services and Technology.
Invus, a family office with over USD 8bn under management and offices in Paris, New York and Hong Kong, has a history of successfully empowering owner-managers.
Fiege – one of Europe´s leading logistics providers – invested alongside Tengelmann and Invus.
The new investment will enable Hashtag You to continue their supercharged growth trajectory and to launch additional brands in the future. Thanks to the industry track-record and technical know-how of the two financial investors as well as the additional commitment from Fiege, Hashtag You is very well positioned to widen and expand its reach and implement its future growth plan.
Carlsquare acted as the exclusive financial advisor to Hashtag You and its shareholders.
