Shoop GmbH (Shoop), Germany’s leading customer loyalty platform, has been acquired by Global Savings Group (GSG), Europe’s leading shopping rewards company.
Shoop was founded in Berlin in 2010 by Tim Gibson, Fabian Spielberger & Paul Nikkel. The company impressively grew into its current market leading position, with a network of over 2,000 online merchants, including top-tier brands such as Booking.com, Check24, eBay, Expedia, Vodafone and Media Markt. Today, Shoop has more than 1.4 million registered members.
Global Savings Group (GSG) is a German retail-tech platform which operates coupon platforms in more than 20 markets. In December 2020, the company raised growth equity from Rocket Internet, HV Capital, DTCP, RTP Global, and M6, to support additional growth and acquisitions.
“The deal strengthens GSG’s position as European market leader, building the largest global digital rewards, savings, and shopping content platform,” says Gerhard Trautmann, CEO of the GSG. “Following the acquisition of the leading French Cashback Company iGraal in March 2020, GSG’s primary goal is to empower consumers globally in making smarter shopping decisions through our comprehensive portfolio of consumer engagement platforms and solutions.”
The acquisition aligns GSG and Shoop’s shared vision to create rewarding moments for people and empower them to make the best shopping decisions in a smart and enjoyable way. Combining Shoop’s broad customer base with GSG’s extensive network of the largest advertisers, brands, and publishers is a natural fit and reinforces its position as the European leader in the digital rewards and savings information industry. Shoop was previously a part of Maple Syrup Group Limited.
Carlsquare acted as exclusive financial advisor to Shoop and Maple Syrup Group Limited.
