Carlsquare advised beautybears GmbH on its sale to Havea Group
Carlsquare successfully advised the shareholders of beautybears GmbH (“Bears with Benefits”), a new generation of nutritional supplements focused on women’s health, on its sale to Havea Group from France.
Within only four years of existence since its inception in Munich in 2018, the Bears with Benefits brand has become a reference among natural health brands in Germany featuring gummies. The brand´s reputation, the acquisition strategy of the founders and the distribution mainly through its e-commerce site, but also through Amazon and leading retail stores such as DM, Rossmann and Douglas, have enabled Bears with Benefits to achieve remarkable growth.
“The arrival of Havea as a partner plays a key role in our development. With Havea by our side, we will secure the development of new products and continue to conquer new strategic territories while preserving our DNA which consists of offering natural, healthy and fun solutions that make women’s everyday life a little bit easier.”
Marlena Hien and Laurence Saunier, Founders of Bears with Benefits
“We are proud to have found in Havea an optimal partner for our client even in a tight consumer economic environment. Carlsquare was able to prove again with this transaction, as a leading advisor in the D2C environment, to successfully generate strategic added value for our client.”
Nico Schmidt-Weidemann, Managing Partner Carlsquare
The acquisition of Bears with Benefits is the first external growth transaction for Havea under its new ownership structure, following the completion of the acquisition of a majority stake by BC Partners and PSP Investments on October 11, 2022. This sixth acquisition in six years is in line with Havea’s ambitious plan to now establish a leading position in key European natural health markets through its first acquisition in Germany.
”This young and agile brand, with which we share many values, will provide the group with additional digital skills and the experience attached to an exclusively direct-to-consumer model. With this alliance, Bears with Benefits becomes our first brand in Germany, while having already demonstrated its ability to cross borders.”
Nicolas Brodetsky, CEO of Havea
Carlsquare acted as exclusive Financial Advisor to the founders of beautybears GmbH.