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Procuritas Acquires Pierce (24MX)

In May 2014, Private Equity fund Procuritas acquired Pierce AB, a leading European e-commerce company focused on gear, spare parts and accessories for motorcycles and snowmobiles. The company operates three web platforms: 24MX for motocross, XLmoto for on road motorcycles and Sledstore for snowmobiles. The company currently provides local webpages, home delivery and local payment methods in ten European countries.


Carlsquare acted as advisor to the acquirer, Procuritas.


Client: Procuritas Partners
Industry: Consumer Discretionary
Assignment: Buy-side M&A
Type of buyer: Private Equity
Procuritas Partners
Anders Elgemyr
Anders Elgemyr LinkedIn
Managing Partner