Advertising is one of the most common revenue models for mobile games. Adverty’s solution enables game developers to generate revenue from in-game ads for games mainly on mobile platforms, AR, VR and MR. In-game ads are integrated as part of the game environment, for example, via billboards in a sports game. Compared to traditional banners and interstitial ads, in-game ads are considered less disruptive to the gaming experience. This feature is beneficial for both advertisers and game developers.
| Homepage: | www.adverty.com |
| Initiation of coverage: | 25 Jan. 2023 |
| Industry: | Adtech |
| List: | Nordic SME |
| Ticker: | ADVT:SS |
