Carlsquare advised the shareholders of acardo group on the 100% sale to strategic investor Vectron Systems
With its 120 employees, acardo group ag is the specialist for couponing and other innovative sales promotion concepts in the food retail, drugstore, pharmacy and cinema sectors. The company, headquartered in Dortmund, is considered a pioneer in coupon marketing in the DACH region. The company first introduced electronic coupon clearing in Germany 20 years ago and connected various checkout systems in the process. Other innovations include checkout-integrated couponing, in which coupons are issued at the checkout depending on the shopping basket. Most recently, acardo has been able to profit from the increasing digitalisation in retail. The acardo group markets various retailer apps to the consumer goods industry, but also operates its own coupon and cashback apps with “Couponplatz” and “Scondoo”.
The listed Vectron Systems AG is with more than 240,000 installations one of the largest European manufacturers of POS systems. Stable hardware combined with flexible, reliable software has made Vectron the market leader for POS solutions in the German-speaking area and in Benelux mainly in the gastronomy and bakery sectors. Several hundred specialised trade partners distribute the products internationally.
“We see great potential for sales promotion and couponing in Vectron’s target sectors of gastronomy and bakery. The POS system is the key to successful digitalisation here. With Vectron, we have the best partner to quickly introduce our couponing solutions in these industries, which are new to us. For example, we can implement couponing campaigns for our beverage suppliers for the first time, which take place in both food retail and gastronomy.”
Christoph Thye, founder and CEO acardo group ag
“Carlsquare has been a trusted advisor for many years and has proven their value once again in our most recent sales process. Mark and his team have done a great job during all stages of the process, supporting us with industry expertise and diligent process management, especially when we faced complex technical topics. They helped us to achieve a perfect result for the company.”
Alexander Schüle, founder and CEO acardo group ag
Together, acardo and Vectron Systems will bring a powerful boost to the future digitalisation.
Carlsquare acted as the exclusive financial advisor for acardo.