Blaupunkt, an iconic German brand, has been acquired by Established. incorporated (Established.), a global licensing company backed by Ares Management and Crosstimbers Capital Group.
Founded in 1924 in Berlin and introducing the world to the first-ever car radio in 1932, Blaupunkt has been a highly respected household name and a leading manufacturer of high-quality audio products for nearly a century. Today, Blaupunkt continues to be recognised for its enduring commitment to providing top-of-the-line consumer electronics at a reasonable price point. Blaupunkt’s globally recognised and trusted brand now represents a highly valued and reliable licensing platform enabling its business partners to source, distribute, market, and price their products with confidence while generating steady and secure long-term revenue streams across a range of products and geographies.
Over the last 15 years, Blaupunkt’s global footprint rapidly expanded to more than 90 countries and over 1,400 SKUs across an attractive range of consumer, car and home electronics industries.
Established. is dedicated to enhancing the quality of people’s lives at home, at work and on the go by providing consumers with reliable and trustworthy brands known for technology, innovation and value. Its portfolio, which consisted of ten leading brands before the Blaupunkt acquisition, generated sales of $1.03bn worldwide.
“We are confident that Established. will be a reliable partner, able to sustain the growth path of the Blaupunkt brand and help to expand it on a global basis”. – Andrzej Cebrat, Managing Director of Blaupunkt
“We appreciate Carlsquare’s continuous support during the transaction. Their deep expertise in the IP sector enabled us to find the right buyer for the business”. – Stephan Mayerhausen, Investment Principal at AURELIUS
For nearly a century, the Blaupunkt brand has been highly regarded for its dedication to providing high-quality consumer electronics at reasonable prices. Blaupunkt has a history of success and advancement and Established. believes there are plenty of opportunities for growth, such as expanding into new markets and product lines while continuing to increase growth in current ones.
Carlsquare acted as the exclusive financial advisor to Aurelius.
