Carlsquare successfully advised the founders and Main Capital Partners on the strategic sale of artegic, a marketing automation software specialist, to the marketing technology provider UNITED, a part of the DuMont Media Group.
The sale sets yet another successful exit for Main Capital Partners. With the acquisition UNITED further expands its stance in the marketing technology space. artegic’s offering of marketing automation solutions strategically complements UNITED’s current portfolio of marketing technology solutions such as its cloud-based platform for social media management and its omnichannel content platform. By joining forces, UNITED and artegic can jointly accelerate their growth.
“With UNITED we have found a strong partner with deep expertise in the marketing technology space. Within the group, we can offer our clients a broader suite of complementary solutions within the marketing technology space.”
Stefan von Lieven, Managing Director at artegic
“We congratulate artegic and UNITED on this successful partnership. The company has gone through an impressive business model transformation resulting in SaaS growth rates of more than 33%. We believe artegic has found with UNITED a strong partner to support artegic in the next phase of growth.”
Sven van Berge Henegouwen, Partner at Main Capital Partners
artegic, which was founded in 2005 and employs over 70 people, provides marketing automation SaaS solutions, which allow customers to develop and automate highly complex, real-time digital marketing campaigns. Their customer base includes one third of all DAX companies and among others, Payback, BMW, DHL and American Express.
Main Capital Partners is a leading software investor in the Benelux, DACH and the Nordics. Main Capital invested in the company in 2016 and since then has supported artegic in its organic growth path with a strong focus on the transformation from a business model driven by transactional revenue to a highly scalable and strongly growing SaaS model. In collaboration with Main Capital, artegic has almost tripled it SaaS revenue while increasing the SaaS growth rate from lower single digits growth to over 33% in 2022/23 over the investment horizon.
UNITED Marketing Technologies by DuMont encompasses all participations of DuMont which were initially bundled in 2017 into its own Marketing Technology Division. Today, the UNITED Group includes the following companies: facelift (100%), censhare (100%), quintly (100%) and artegic (75.1%) – all with a focus on scalable software-as-a-service business models in the MarTech context.
Carlsquare acted as exclusive Financial Advisor to the founders and shareholders of artegic. This is already the second exit on which Carlsquare advised Main Capital Partners.
