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Carlsquare advised the French Worldline Group on the sale of Ingenico Marketing Solutions to Lafayette Mittelstand Capital

Lafayette Mittelstand Capital acquires the leading loyalty and gift card expert from Worldline PAYONE Holding. After a preparatory phase of around two years, the shareholder structure of Ingenico Marketing Solutions (IMS) will change with retroactive effect from 1 January 2022. The new sole shareholder is Lafayette Mittelstand Capital. Worldline PAYONE Holding GmbH is leaving as a shareholder. The company’s headquarters will remain in Hamburg. Michael Bregulla and Jochen Hahn are moving up and will form a management duo in future.

Ingenico Marketing Solutions is a leading European marketing tech company that generates, processes and harnesses software-based customer data for personalised and individualised offers to customers. The solutions from IMS help decision-makers from omnichannel retail in particular to get to know their customers better and to generate decisive competitive advantages, for example through the resulting higher customer loyalty. As a full-service provider, IMS covers all the necessary disciplines: The service portfolio includes the technological infrastructure as well as the development and support of loyalty and gift card programmes, integrated payment and data analytics services as well as the intelligent control and implementation of various customer touchpoints. The IMS customer list includes brands such as REWE, toom DIY stores, tedox, s.Oliver, Douglas, Rossmann, A. T. U and ARAL.

“The development and implementation of individual and innovative loyalty and gift card solutions for our customers remains a top priority for IMS. At the same time, the new shareholder structure opens up new opportunities for IMS in the development and implementation of innovative loyalty approaches. With the agility we have gained, we will be able to work even more flexibly and dynamically in the future and drive further development, especially of new technologies and products,” says Michael Bregulla.

“What makes us proud is the great appreciation of our previous successful work by the new shareholder and the related confirmation of our team. The financial commitment of Lafayette Mittelstand Capital is a great proof of our performance in the rapidly growing marketing tech market environment. Our corporate structure will remain in place and will be further expanded under the new ownership,” adds Jochen Hahn.

“Valid customer knowledge and the ability to draw the right conclusions from it are the prerequisites for long-term business success in retail today. Only those who are able to generate this data continuously and in real time and use it in a targeted manner will be able to distinguish themselves from competitors and survive in the future. For this core service, IMS offers a variety of scalable and largely digital products and services with great success. With IMS, we are delighted to have gained a company that is one of the most experienced and technically innovative market players in this marketing tech sector, with 130 loyalty and gift card programmes under management and over 200 million customer accounts in eleven European countries,” concludes a spokesperson for Lafayette Mittelstand Capital.

Carlsquare acted as exclusive financial advisor to the Worldline Group on the sale of Ingenico Marketing Solutions.

ingenico Marketing Solutions
Worldline Group
Lafayette Mittelstand Capital