Carlsquare advised Vignold Group, a leading German marketing services provider specializing in scalable content production and point-of-sale (POS) solutions for international brands and retailers, on its merger with Switzerland-based the factory and strategic partnership with DRS Investment. Together, they form the factory group—DACH’s largest network-independent platform for performance-driven marketing asset production.
Vignold Group GmbH is a German marketing services provider that specializes in scalable content production and point-of-sale (POS) solutions for international brands and retailers. With nearly 90 years of experience, the company offers comprehensive services including creative design, 3D visualization, post-production, and IT solutions. These services aim to reduce the time and costs associated with creating marketing content.
DRS Investment is a multi-family office specializing in long-term direct investments in small, profitable software companies and digital business models, primarily in the DACH region. Founded by entrepreneur Andreas Spiegel, DRS provides succession solutions for entrepreneurs and promotes the development of its portfolio companies by utilizing modern technologies, such as cloud computing, machine learning, and software as a service (SaaS). DRS is managed by an interdisciplinary team of investment and software experts who prioritize knowledge exchange within its portfolio companies.
DRS Investment entered into a strategic partnership with Vignold Group and the factory to form the factory group, a new platform for tech-enabled Creative Performance Production at Scale. Backed by proprietary SaaS tools, AI-powered workflows, and over 150 specialists across six countries—including hubs in Thailand and Cape Town—the group delivers efficient, high-volume content production across all marketing channels.
Already serving more than 100 leading brands such as C&A, EDEKA, Migros, and Bank Vontobel, the factory group aims to redefine scalable creative production across the DACH region—and beyond.
“Our clients’ time is their most valuable resource. With the factory group, we’ve built an infrastructure that minimizes time spent on marketing production—without compromising creativity. We would like to thank the team at Carlsquare for their professional support – their understanding of our business model and solution-oriented approach were instrumental in the success of this transaction.” – Patrick Metzler, Managing Director, Vignold Group
“We are proud to support the factory group as they take a bold step toward transforming creative operations. Their model isn’t just innovative—it’s essential for any brand looking to scale efficiently in today’s competitive global landscape.” – Andreas Spiegel, CEO, DRS Investment
Carlsquare acted as the exclusive financial advisor to Vignold Group.
