Carlsquare successfully advised the shareholders of TorAlarm on the sale of a majority stake to BILD, a subsidiary of Axel Springer
Carlsquare advised the shareholders of TorAlarm GmbH (“TorAlarm”) on a majority sale to BILD GmbH (“BILD”). With its renowned sports section, BILD GmbH is the highest-circulation print and online newspaper in Europe, and has the most digital subscribers. BILD is published by Axel Springer SE, the leading European media house.
TorAlarm has its roots in a family project. It was founded in 2012 as a birthday present for the founders’ father, a big football fan in need of a digital help to keep up to date with games. In the years that followed, the company quickly professionalised and grew. Today, TorAlarm is based in Düsseldorf and offers an easy-to-use football live ticker application with a technological edge as it represents the fastest sports app on the market (up to 1 million push notifications in 2 seconds simultaneously). Through its self-developed software, users are informed about important match events significantly faster than through streaming services. TorAlarm is one of the fastest growing football apps for iOS and Android and covers a total of 108 national and international football competitions with its coverage, for example the Bundesliga, Premier League or Champions League. The companys offering includes live tickers, tables, goal scorers, final results, red cards, goals and other live score information as well as sports news. Customisable push notifications to teams keep up to date with goals and football results in real time. TorAlarm and its international offshoots are available for free in the Apple AppStore and on Google Play and have been downloaded over 22 million times to date.
“With TorAlarm, we are complementing the BILD Group’s sports offering with a user-friendly and fast-growing football app. We are very pleased that the two founders, with their start-up spirit and growth ambitions, will continue to expand the success of TorAlarm together with BILD in the future.” – Nikolaus Glasmacher, Managing Director Sport of the BILD Group
“In eleven years of continuous growth, TorAlarm has become a central contact point for millions of fans to be provided with current events and news around football matchday after matchday. In order to take the next strategic growth step and to find the perfect partner for the implementation, we initiated a structured M&A process with Carlsquare. Thanks to the excellently managed process as well as Carlsquare’s expertise, we were able to win BILD as the ideal partner for the next stage of TorAlarm’s development. By combining Germany’s largest journalistic sports offering with TorAlarm’s user-friendly app, we will now be able to inspire many more football fans.” – Maurice Eisterhues, Founder and CEO of TorAlarm
Carlsquare acted as the exclusive financial advsior to TorAlarm.