Carlsquare advised the shareholders of Svenskt Kosttillskott on the sale to Vision Healthcare

Carlsquare advised the shareholders of Svenskt Kosttillskott, a leading Swedish e-commerce player for health and nutrition products, on its sale to Vision Healthcare, a European consumer healthcare platform. This marks the second transaction in the VMS space that Carlsquare has sold to Vision Healthcare, representing a significant milestone in Vision Healthcare’s strategy to expand its footprint in the Nordic region and strengthen its portfolio of high-quality health supplement brands.

Founded in 2005, Svenskt Kosttillskott AB is one of Sweden’s leading providers of nutritional supplements, sports nutrition, and health-related products. Built on a strong online platform, the company enjoys a loyal customer base and is known for quality, innovation, and digital-first execution, serving health-conscious consumers across Sweden and the broader Nordic region.

Vision Healthcare, headquartered in Belgium, is a digital-first omni-channel platform focused on self-care and health brands across Europe. The company operates and manages a diverse portfolio of health and wellbeing brands, including dietary supplements, cosmetics, and personal care products. With strong capabilities in digital marketing and direct-to-consumer sales, Vision Healthcare is actively expanding its portfolio of innovative, science-backed health products.

The acquisition of Svenskt Kosttillskott enables Vision Healthcare to broaden its presence in the Nordics, Europe’s most e-commerce penetrated region, and benefit from enhanced local brand equity and a strong digital route-to-market. The transaction unlocks cross-border scaling opportunities for product and customer offerings, while also generating synergies in logistics, product development, and marketing. The founders of Svenskt Kosttillskott will remain actively involved to continue driving the brand’s growth within the Vision Healthcare platform.

“It was important for us to find a like-minded partner who shares our long-term vision and customer-first mindset. That was our top priority, and we were highly selective in our search. Carlsquare guided us throughout the process and helped us find a partner aligned with our values – and we’re excited to be joining forces.”  – Morgan Norrestam, CEO & Founder, Svenskt Kosttillskott

“This acquisition is a strategic step forward for our business, and for our digital-first consolidation of the highest e-commerce penetrated region in Europe. Svenskt Kosttillskott’s deep local expertise and digital route-to-market, strong brand equity, and customer-centric approach align perfectly with our vision to further consolidate our position as a leading player in the European Consumer Healthcare space.”  – Yvan Vindevogel, Chairman, Vision Healthcare

Carlsquare acted as the exclusive financial advisor to the shareholders of Svenskt Kosttillskott.

Svenskt Kosttillskott AB

Vision Healthcare