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Carlsquare advises social intelligence specialist Ubermetrics on the sale to UNICEPTA

The global innovation leader for Media & Marketing Intelligence is expanding its social media expertise with the acquisition of Ubermetrics. The two companies are joining forces and will further expand one of the best AI-based intelligence platforms for communication and marketing in the international market.

Ubermetrics, founded in 2011, is a spin-off of Humboldt University in Berlin. Founders Patrick Bunk and Daniel Siewert, CTO of Ubermetrics, are the leading minds behind numerous digitalization projects for media and brands. In addition, the social intelligence company is closely connected to the German and European AI research landscape.

Georg Stahl, Managing Partner at UNICEPTA responsible for Business Development and Finances: “Ubermetrics has a vast data pool for social media and one of the best technology platforms based on semantic AI at hand – which allows to automatically evaluate large quantities of language information. We are very pleased that Patrick Bunk, founder and CEO of Ubermetrics, and his team have decided to team up with UNICEPTA.”

Ubermetrics analyses more than 460 million social media sources as well as blogs and forums in real time. Ubermetrics’ technology platform is a highly scalable SaaS solution with a focus on monitoring and text mining, used by more than 200 companies. Patrick Bunk, founder and CEO of Ubermetrics: “We find teaming up with UNICEPTA highly motivating. Two intelligent companies are now working on the same technological vision: We want to make AI accessible for an ever-increasing number of communication and marketing areas with an easy and quick solution.”

Both brands – UNICEPTA and Ubermetrics – will be maintained and will combine their technology platforms: UNICEPTA will continue to be an innovation leader and consulting partner for international corporations and leading mid-sized companies. UNICEPTA’s clients include two thirds of the DAX 30 companies as well as international corporations and organisations such as ABB, British Airways, FIFA, IOC or Roche.

Ubermetrics, led by Patrick Bunk, will continue to develop automated intelligence solutions. In addition, Ubermetrics will launch new market intelligence solutions for risk management and supply chain risks. It will also offer text mining services for SaaS and Analytics providers.

Patrick Bunk and Daniel Siewert will hold a share in UNICEPTA. High-Tech Gründerfonds, which had been an investor in Ubermetrics since 2011, has sold its shares. The transaction will be closed in Q1 2021.

Carlsquare acted as the exclusive financial advisor to Ubermetrics.