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SYZYGY has taken a majority stake in customer experience specialist USEEDS°

13 Apr 2016


Bad Homburg, Berlin – Hamburg April 2016 – The SYZYGY group has acquired 70 per cent of the shares of USEEDS GmbH. The remaining shares continue to be held with founder and CEO, Ron Hofer. The clients served by the digital customer experience studio include leading companies such as eBay, Zurich Versicherung, and Consorsbank.

Digital transformation is driving the rapid convergence of marketing and e-business departments within companies. SYZYGY’s stake in USEEDS will enable it to expand its portfolio as a leading agency group for digital marketing by adding new complementary services around the customer experience. This is significant as customer experience is regarded as highly critical for the future. As products become increasingly interchangeable, the customer experience opens up opportunities for companies to stand out from the crowd through new digital services and products.

“Digital marketing and customer experience [&] design are a perfect fit for each other, generating enormous synergies for clients. SYZYGY is the right partner to develop the huge potential of USEEDS and its talented team,” commented Ron Hofer, founder and CEO of USEEDS .

“Digital touchpoints are an increasingly important aspect of the brand experience, blurring the boundaries between product, service and communication. Since customer experience design has become a key discipline, we are delighted to be joining forces with USEEDS as an outstanding partner and ideal addition to our Group,” said Marco Seiler, founder and CEO of SYZYGY AG. Carlsquare has initiated the transcation and advised on the sale to SYZYGY.

SYZYGY, a subsidiary of WPP’s global advertising network, is an international operating agency group for digital marketing with over 550 employees and locations in Bad Homburg, Berlin, Frankfurt, Hamburg, Munich, London, New York and Warsaw. Since 2000, SYZYGY has been listed on the prime standard stock exchange. Being a service provider in creation, media and technology, the company is responsible for large companies and renowned brands as AVIS, BMW, comdirekt bank, Commerzbank, Daimler, Deutsche Bank, KfW, Mazda, McDonalds, o2 und die Techniker Krankenkasse.

USEEDS was established in 2008 by Ron Hofer and now has 50 employees. The product designer previously worked in Milan in his own design studio and at Siemens Medical. While at Munich-based Siemens he was already working on designing outstanding solutions for customers and companies by applying user-centred product development techniques.

About Carlsquare
Carlsquare and the international M[&]A network Globalscope offer integrated cross-border M[&]A consulting services for medium-sized transactions. Carlsquare – a partner led corporate finance firm – advises businesses and shareholders to realise their strategic objectives ensuring the highest level of quality. Carlsquare is based in Hamburg and Munich with 25 employees. Globalscope has 46 members in 39 countries with more than 500 professionals worldwide. For further information about Carlsquare, please visit


Michael Moritz

Daniel Garlipp

Thorsten Kalter

Carlsquare GmbH

Valentinskamp 24

20354 Hamburg

SYZYGY has taken a majority stake in customer experience specialist USEEDS°