Globalscope advise on sale of adQuota to Opera Mediaworks
26 Oct 2015
Danish company adQuota, a leading mobile advertising network across Scandinavia and the Baltic states, has been sold to Opera Mediaworks, a US subsidiary of the publicly listed Norwegian Opera Software ASA (OPERA:Oslo).
adQuota will be able to expand its service portfolio by now being part of one of the world’s largest independent platforms for mobile advertising. Opera Mediaworks’ ad platform reaches 1.1 billion consumers and more than 19,000 websites and apps globally. It services 90 percent of Advertising Age’s Top 100 Advertisers as well as 18 of the world’s 25 largest media agencies.
adQuota’s customers will benefit from better targeting, reach, measurement, programmatic tools and new formats like Instant-Play HD video and other rich media while their media partners will be able to increase revenues with access to global campaigns through Opera Mediaworks’ worldwide syndication.
The deal gives Opera Mediaworks a significant presence in the Nordic market for mobile ads which it lacked despite its Norwegian roots.
Globalscope advised adQuota International ApS and and its shareholders on the sale of the business.
adQuota was founded in 2010 by serial entrepreneur Torben Majgaard, perhaps best known for founding and building IT outsourcing company Ciklum. It has since acquired several European competitors and in 2014 received investment from Northcap totalling 19 million kr. For more information about adQuota, please click here.[nbsp]
About Opera Mediaworks
Opera Mediaworks, headquartered in San Mateo,California, is a subsidiary of the publicly listed Norwegian Opera Software ASA. Opera is known for developing fast browsers, and perhaps especially for its browser for mobile devices. For more information about Opera Mediaworks, please click here.
About Carlsquare [&] Globalscope
Carlsquare and the international M[&]A network Globalscope offer integrated cross-border M[&]A consulting services for medium-sized transactions. Carlsquare – a partner led corporate finance firm – advises businesses and shareholders to realise their strategic objectives ensuring the highest level of quality. Carlsquare is based in Hamburg and Munich with 22 employees. Globalscope has 46 members in 39 countries with more than 500 professionals worldwide. For further information about Carlsquare and Globalscope, please visit www.carlsquare.com and www.globalscopepartners.com.