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Carlsquare advised Appmatics on the sale of a minority stake to HANNOVER Finanz

Appmatics is the professional full-service provider for digital quality assurance from Cologne. Since its founding in 2014, the company has placed great emphasis on comprehensive, individual solutions for digital products. All Appmatics services are accompanied by trained experts in the fields of manual testing, test automation, UX/UI and user testing, IoT testing and QA consulting. The Appmatics promise: testing is done on a variety of real devices, on the critical platforms and always accompanied by a certified in-house team with a fixed contact person for all QA concerns. 

On behalf of customers such as Eurowings, BVG, Aktion Mensch, Deutsche Bahn, Duden, Springer Fachmedien, TUI and WetterOnline, Appmatics tests digital products for function, usability and performance. In addition to manual and automated functionality tests, the service portfolio also includes user experience/user interface (UI/UX) tests and holistic quality assurance consulting for development departments.

Since 2014, the company has already written over 75,000 customer tickets in over 450 projects, reaching over 60 million digital product users. Appmatics has grown rapidly since its founding and now employs over 250 people.

Founded in 1979, HANNOVER Finanz has more than 40 years of experience as an equity partner for SMEs. The private equity house with headquarters in Hanover and an office in Vienna is one of the first venture capitalists for the D-A-CH region in Germany and is an owner-managed investment company in its second generation. Well-known companies such as Fielmann, Rossmann or AIXTRON have realized their growth potential with capital and entrepreneurial support from HANNOVER Finanz. Since inception, HANNOVER Finanz has invested more than EUR 1.5bn in 250 SMEs in the DACH-region.

Appmatics founders and managing directors Christian Groebe and Ayk Odabasyan retain a total stake of 60 percent. “A trusting investment partnership that gives us the necessary freedom for our vision and further development, but provides advisory support for essential steps, was a basic requirement for us. The timing for Hannover Finanz to bring in an experienced partner is just right,” says Christian Groebe.

Carlsquare acted as exclusive financial advisor for Appmatics.

Appmatics GmbH
Michael Moritz
Michael Moritz LinkedIn
Managing Partner
Jan-Frederik Zapp
Jan-Frederik Zapp LinkedIn
Senior Associate