Carlsquare advised DemoUp Cliplister, a leading provider of SaaS solutions for the syndication and management of digital product content, on its sale to Bregal Unternehmerkapital’s E-Commerce Software Group. The group was established at the end of 2023 following Billbee’s sale to Bregal – a transaction which Carlsquare successfully supported as sell-side advisor – and also includes Channel Pilot.
DemoUp Cliplister, a Berlin-based company, is a leader in digital product presentation and provides solutions for the management, distribution, and analysis of visual content through its platform. For over 10 years, these solutions have been successfully utilized by global brands and some of the largest retailers in Europe. The company focuses on markets such as consumer electronics, home improvement, household goods, and sports. The platform enables brands to optimally prepare visual content and display it at the touch of a button on the websites of online retailers through integrated interfaces. By optimizing product visualization and automating processes, DemoUp Cliplister enhances the digital shopping experience, which has been proven to increase e-commerce revenue. In 2021, Cliplister merged with DemoUp to form DemoUp Cliplister, expanding its e-commerce content management capabilities across 25 countries.
Bregal Unternehmerkapital (“BU”) is a leading private equity firm with offices in Zug, Munich, and Milan. With a total of €7.0 billion in raised capital since its inception, BU is the largest MidCap investor headquartered in the DACH region. The funds advised by BU invest in medium-sized companies in Germany, Switzerland, Italy, and Austria. Since 2015, the funds advised by BU have invested over €3.0 billion in more than 100 companies with a total of over 28,000 employees.
The E-Commerce Software Group is supported by BU-advised funds. The group unites multichannel software provide Billbee, tax and invoicing tool Amazervice, inventory management system VentoryOne and product data management tool Channel Pilot. By integrating DemoUp Cliplister, the group will further expand its offerings, enabling it to optimize the digital marketing of its customers’ products and create additional cross-selling opportunities.
“We are delighted to join the E-Commerce Software Group. Our product content expertise will complement the existing offering, creating a leading holistic platform where our customers can find cutting-edge solutions for all their needs. Many thanks to the Carlsquare team whose support was invaluable in securing such a terrific outcome. Their understanding of the DACH e-commerce SaaS space is second to none!” – Nader El Ali, CEO, DemoUp Cliplister
Carlsquare acted as the exclusive financial advisor to DemoUp Cliplister on its sale to Bregal Unternehmerkapital.
