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Carlsquare advised PEQ Invest on its sale of Samres to Eniro, creating a pan-Nordic contact center leader

Today, Eniro Group AB (Nasdaq: ENRO) entered into a binding agreement with PEQ Invest AB to acquire Samres AB.

The combination of Eniro’s Dynava business and Samres will create a Nordic market leader in contact center services. Samres is the Swedish leader in contact center services for the public sector, while Dynava is the Finnish leader in the private sector. The two companies expect numerous synergy effects from the transaction.

The transaction is subject to certain approvals and is expected to close on 31 May 2022.

“It is pleasing that we are able to make this acquisition in a sector where two businesses complement each other remarkably well, resulting in the Dynava business unit having a significantly improved market position in the Nordic market. We see that this will create value for our shareholders through the synergies created […].” – Hosni Teque-Omeirat, CEO Eniro Group AB.

About Samres AB:
Samres provides relay services for people with special needs, customer services for public service and schools, as well as organises call-controlled traffic for the public sector. It operates across five sites: Lund and Skövde in Sweden, Tartu in Estonia, Dakar in Senegal and Chisinau in Moldova. Since 2004, the company has developed what it calls “bestshoring”, a combination of offshoring and an internally developed language program.

About Eniro Group AB:
Eniro Group is a provider of digital marketing services to small and medium-sized businesses, as well as contact center, customer care and directory services through Dynava Oy, assisting clients such as Telenor, ABB, Q Star and DNA.

Carlsquare acted as the exclusive financial advisor to PEQ Invest AB, supporting them and Samres’ management team in identifying the ideal partner during a structured international screening process that resulted in a bilateral process, including marketing materials preparation, due diligence process coordination, and transaction negotiations.

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Samres AB
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Eniro Group AB
Anders Elgemyr
Anders Elgemyr LinkedIn
Managing Partner
Johan Heigard
Johan Heigard LinkedIn
Vice President