Carlsquare advised USP Group on the acquisition of Nat4Life America Inc., a subsidiary of BioneXX Holding GmbH
Carlsquare advised USP Group on the acquisition of Nat4Life America, Inc., a subsidiary of BioneXX Holding GmbH. This acquisition, encompassing the wholly owned US subsidiary BeLive, significantly fortifies USP Group’s market positioning within the gummy nutrition sector. Carlsquare had previously provided advisory services to BioneXX Group during its acquisition of the BeLive brand from founder John Li in 2021.
USP Group, established and headquartered in the USA, is an international group of companies having a robust presence in the consumer health sector since 1990. With its 40 brands, both in self-treatment and wellness categories, the company has commercial operations across 18 countries. Employing around 1,000 personnel, USP Group is committed to advancing health and wellness solutions.
BioneXX Holding GmbH, a Hanover-based portfolio entity of HF Debt, has been a prominent provider in the health and wellness sector since its inception in 2003. The company markets an extensive array of vitamins, minerals, proteins, and herbal food supplements aimed at enhancing well-being, beauty, fitness, and diet under the renowned Feelgood Shop and GSE brands. By divesting BeLive, BioneXX Holding GmbH aims to intensify its focus on its core European market.
“The gummy market presents a highly lucrative opportunity for USP Group. The acquisition of BeLive enables us to strategically augment our brand portfolio. We are enthusiastic about perpetuating BeLive’s successful trajectory and further unlocking the potential of this innovative brand.” – Patrick Ostronic, Director Group Holdings
“Carlsquare, leveraging its extensive expertise in nutritional supplements, actively supported us in identifying BeLive and provided excellent guidance throughout the entire acquisition process.” – Kasia Kusmierz, CEO USP Group
Carlsquare acted as advisor to USP Group on the acquisition of Nat4Life America, Inc..

USP Global


Nat4Life


BeLive


BioneXX
