Carlsquare advised USEEDS° on its sale to SYZYGY
The SYZYGY group has acquired 70 per cent of the shares of USEEDS GmbH. The remaining shares continue to be held with founder and CEO, Ron Hofer. The clients served by the digital customer experience studio include leading companies such as eBay, Zurich Versicherung, mobile.de and Consorsbank.
Digital transformation is driving the rapid convergence of marketing and e-business departments within companies. SYZYGY’s stake in USEEDS will enable it to expand its portfolio as a leading agency group for digital marketing by adding new complementary services around the customer experience. This is significant as customer experience is regarded as highly critical for the future. As products become increasingly interchangeable, the customer experience opens up opportunities for companies to stand out from the crowd through new digital services and products.
“Digital marketing and customer experience & design are a perfect fit for each other, generating enormous synergies for clients. SYZYGY is the right partner to develop the huge potential of USEEDS and its talented team,” commented Ron Hofer, founder and CEO of USEEDS .