Carlsquare begleitet Verkauf der OnlineLiebe GmbH an die börsennotierte cupid plc
The two companies are run together by the same team in Munich, led by founder Andreas von Maltzan, who is recognised as one of the pioneers and leaders in the German dating market, having established Neu.de, Germany’s most popular dating site, which was sold to Meetic in 2007. Andreas has a track record of producing successful German online businesses and will continue to run the German sites, becoming a valuable addition to Cupid’s management team.
OnlineLiebe GmbH is a recently created niche online dating provider with sites such as Zuckerjungs.de, Zuckerdaddys.de, Gleicheliebe.de and Gayjz.de. Its leading site, Zuckerjungs.de, was founded last year and has already become the market leader in the ‘Cougar’ dating niche in Germany, as well as in Austria and Switzerland where the sites are called Zucker-burschen.at and Zuckerjungs.ch respectively.
WomenWeb GmbH is Germany’s largest online community network of female interest websites with domains such as Womenweb.de, Frauen.de, Kochrezepte.de, Allegraclub.de, Eso-teriktreff.de, Hochzeits-club.de and eight other portals. WomenWeb GmbH also provides online communities for a number of well-known German women’s magazines such as Petra, Fuersie, Vital, Plus-Magazin and Frau im Leben.
Commenting on the acquisition, Bill Dobbie, Chief Executive of Cupid, said:
“This acquisition continues our stated strategy of international expansion and is an excellent opportunity for us to gain a foothold in the German-speaking markets. We are confident that we will be able to grow the newly acquired sites through our experience in the online dating market, coupled with the local knowledge of the existing teams and the added benefit of a sustained billboard advertising campaign that has been arranged as part of the transaction.”
|Client:||Online Liebe GmbH|
|Industry:||Consumer / Internet|
Online Liebe GmbH