What makes a software company M&A-ready? | Mark Miller joins Diary of a CRO podcast

In the latest episode of Diary of a CRO, Mark Miller, Co-Founder of Carlsquare, shares what it really takes to move from building a revenue engine to becoming truly M&A-ready.

In this podcast episode, he discusses:

• Why you need a system of record, not just a PowerPoint story
• Why trust, customer proximity, and real references matter
• Why strong investors back opportunity, not just perfection