Carlsquare advised adlicious, a digital advertising agency with a strong presence in Germany and selected international markets, on the sale of a majority interest to FIELDS Group. The partnership aims to grow adlicious into a leading provider across Europe, while further scaling international business operations.
Founded in 2014 as one of the first independent and purely programmatic media agencies, adlicious has evolved into a technology-driven full-service digital agency. Today, adlicious delivers integrated and fully customizable media solutions to their clients across the entire customer journey and all digital channels.
FIELDS Group is an entrepreneurial hands-on investor focused on developing companies with potential. FIELDS Group invests in companies with headquarters in Benelux and the DACH region and realizes true transformations with its team.
The partnership between FIELDS Group and adlicious aims to build on adlicious’ success in the advertising industry and grow the company into a leading provider across Europe, both organically and inorganically. At the same time, FIELDS Group will support the management team, led by Viktor Eichmann, David Lange, and Matt Probert in further scaling international business operations.
“This partnership marks an exciting new chapter for adlicious. Our leadership will be focused on scaling the strategies that have driven our growth, ensuring we continue to deliver exceptional value to our clients across the globe. Many thanks to Michael Moritz, Daniel Gebler, and the entire Carlsquare team. Their support helped us achieve an outcome that will elevate our company to new heights.” – Viktor Eichmann and David Lange, Founders & Managing Directors, adlicious
“We are delighted to continue this journey with Viktor, David and Matt in their roles as management as well as co-shareholders and the rest of the adlicious team in the coming years. Together we aim to both further scale the existing operations but also grow via selective buy-and-build.” – André Reitz, Investment Director, FIELDS Group
Carlsquare served as exclusive M&A advisor to adlicious and also supported the transaction with debt advisory services.
