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​​​​​Carlsquare successfully advised Heute-Wohnen on the sale of a minority stake to BWK

Heute-Wohnen is a D2C e-tailer for furniture and homeware in the Home, Garden & Living space. The products are distributed via different sales channels across Europe (i.a. Germany, Italy, and Spain) – the majority via the company’s own webshop. BWK GmbH will not only support the implementation of the next growth steps but will also accompany the initiation of the company succession.

The married couple Tanja and Alexander Mendler initially started in 2002 with the online trade of electronic products, before very quickly focusing on online sales of the product categories garden & outdoor, living, office, decoration & lifestyle.

Heute-wohnen is characterised in particular by a business approach based on sustainability and sells its products via its own webshop as well as via numerous marketplaces, among others. The company currently employs 93 people at four locations – the administration is located in Welzheim, Baden-Württemberg.

The founder, owner and managing director, Alexander Mendler, will remain with the heute-wohnen group as managing director and shareholder, and the two other managing directors, Hakan Köse and Lars Strohmaier, will also be integrated into the new shareholder structure.

It is our declared aim to maintain our strong company growth over the next few years. BWK, as a long-term investor, is exactly the right partner for us. We have ambitious goals and want to achieve them together with BWK and the employees.
Alexander Mendler, Founder, Shareholder and Managing Director Heute-Wohnen.

​​​​​​”The successful business model as well as the proven management tipped the scales in favour of our commitment to the heute-wohnen Group. We are pleased to be able to contribute to the expansion of the business. I am confident that we will succeed in this.
Dr Bernd Bergschneider, Managing Director of BWK.

BWK, based in Stuttgart, is one of Germany’s largest private equity companies and pursues a long-term investment approach. The company, which focuses on medium-sized companies, was founded in 1990.

​​​​​​​Carlsquare acted as the exclusive Financial Advisor for the Heute-Wohnen Group.