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Carlsquare advised the BioneXX Group on the acquisition of BeLive

BioneXX Group, an investment of Finexx GmbH Unternehmensbeteiligungen, has acquired BeLive, one of Amazon’s leading food supplement retailers based in the US.

BioneXX is a market-leading holding for certified organic & organic food supplements. Through its previous investments (GSE, feelgoodshop, Fitne and nat4life), the group covers different ingredients in different geographies as well as online and retail channels. Carlsquare already supported feelgoodshop on the sale to Finexx GmbH in early 2020.

BeLive is a manufacturer of dietary supplements in gummy bear shapes with a focus on sales through Amazon. With the acquisition the BioneXX Group enters the US market. In the future, mutual synergies and potentials in the different markets are to be leveraged to further strengthen the internationalisation of the group.

Matthias Heining, Managing Director of Finexx GmbH, commented: “The acquisition of BeLive not only expands our product portfolio, but also enables us to enter the US market. BeLive’s international market also allows us to push the internationalisation of our nutritional supplement products without neglecting the focus on our DACH market.”

Nico Schmidt-Weidemann, Managing Partner of Carlsquare, commented: “We are pleased to have repeatedly presented Finexx with opportunities in the fast-growing VMS market and to be able to assist in its strategically important US market entry.”

Carlsquare initiated the transaction and acted as the exclusive financial advisor to BioneXX Group.

Nico Schmidt-Weidemann
Nico Schmidt-Weidemann
Managing Partner