Carlsquare advised the founders of Remazing on the investment by the international growth investor IK Partners
Since its foundation in September 2016, Remazing GmbH has established itself as one of the leading European providers of service and software solutions for brands on Amazon and other online marketplaces. With the funding provided by IK’s dedicated pool of Development Capital, the company is looking to develop its technology and expand internationally to become the leading global partner for marketing services related to online marketplaces.
Based in Hamburg and four further hubs throughout Europe, Remazing is now active in more than 15 markets, including the United States. The company offers a full range of services for clients such as Henkel, Beiersdorf and Under Armour, supporting them in their e-commerce activities. As the necessity for consumer brands to market their products directly online keeps growing around the globe, the company differentiates itself from the competition by combining agency services with its own proprietary software tool Remdash. From day one, Remazing’s focus has been on supporting each optimisation measure with appropriate software, enabling the company to consistently deliver high-quality results to its clients.
Today, IK has acquired a significant stake in Remazing with the founders, Hannes Detjen and Emil Beck, and Managing Director Filip Egert and Chief Technology Officer Timo Helken, reinvesting alongside. Given IK’s global footprint and expertise in supporting high-potential national market leaders within the Business Services and Consumer sectors, Remazing is excited to have found a strategic partner that has a proven track record in accelerating the international growth ambitions of technology-driven service companies and shares its cultural values.
Hannes Detjen and Emil Beck, Co-Founders and Managing Directors of Remazing, commented: “After six years of organic growth and developing our own software solution without external investors, we are at a point with Remazing where we want to reach the next level as a company. Thanks to Carlsquare, we now have IK by our side, can accelerate our international plans and write the next chapter in our company’s history. It is our goal to become the #1 global partner for brands on online marketplaces.”
Ingmar Bär, Director at IK Partners and Advisor to the IK Small Cap III Fund, said: “Hannes and Emil have achieved a huge amount in building Remazing with their ambitious team and establishing it as one of Europe’s leading Amazon-focused, tech-enabled marketing services firms. With the ongoing growth of the Amazon ecosystem and growing professionalisation of marketing across online platforms, we see huge potential in partnering with the Remazing team to develop the company into a leading global player.”
Carlsquare acted as the exclusive advisor to Remazing and supported the management team in finding the ideal investor.