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Carlsquare advises 3D Prima on the sale to inkClub

In January 2019, inkClub acquired 3D Prima (legal name: Prima Printer Nordic AB, hereinafter “the Company”), the largest e-commerce supplier of 3D products in the Nordic region. The company sells 3D printers, 3D scanners and 3D pens, as well as a large variety of different accessories in its own and other well-known brands.

inkClub continues to expand and now takes the step into the future of printing. The company acquires the majority of 3D Prima and consolidates its already strong position as the leading e-commerce player in printing within the Nordic region.

Carlsquare acted as sole financial advisor to the sellers.

Quotes from 3D Prima:

Jacob Mårtensson, Founder and CEO of 3D Prima: “3D Prima is a fast-growing e-commerce player and we were one of the first to sell 3D-printing products online. From the beginning it has been important that a new partner has an understanding of our business model. inkClub has both the experience and the e-commerce expertise that we believe is important now when 3D prima is growing. Carlsquare played an important role helping us finding a new partner and executing this structured process. They understand the e-commerce market and the team at Carlsquare exceeded all of our expectations.”


Martin Benckert, CEO at inkClub: “We see a strong future in 3D-printing. It opens a whole new market for us in addition to the established ink and toner market. The segment shows high market potential and we find it extra exciting to invest in this niche player. We will now be at the forefront of the new technology”

Quote from Carlsquare:

Magnus Haegermark, Vice President, Carlsquare: “We are very pleased to have found a strategic partner for 3D Prima. InkClub is the given partner and is now strengthening its offering as one of the strongest e-commerce players in the Nordic region. 3D printing is not a hype but a tool for both companies and consumers in creative and manufacturing environments”

Client: Prima Printer Nordic AB
Industry: Technology
Assignment: Sellside
3D Prima
Anders Elgemyr
Anders Elgemyr LinkedIn
Managing Partner