Südwestdeutsche Medienholding completes the first important transaction in its newly created venture business and takes over 7Mind GmbH, the leading digital platform for meditation and mindfulness in the German-speaking world. With the acquisition, the SWMH lays the foundation for the development of a digital health platform. At the same time, SWMH is implementing its corporate strategy, according to which accompanying growth businesses should make a significant contribution to the diversification of the group of companies by the end of 2022. The media group focuses on innovative companies from rapidly growing digital markets in the areas of education, health, care and family. By broadening the scope of its products and services, SWMH is making itself less dependent on traditional sources of revenue and thus securing the stability of its core business – namely the quality journalism of its almost 200 media in print and online.
Founded in 2014, 7Mind is the largest German platform offering digital content for meditation and mindfulness. Over 1.5 million users have already found the 7Mind app to be a simple and scientifically sound entry into the world of meditation and mindfulness. 7Mind also offers Germany’s most popular online magazine and Germany’s most popular podcast for meditation and mindfulness. With the MIND conference series, 7Mind also brings together experts and business representatives every year to discuss mindfulness in the corporate world.
7Mind plans to bring further products into the market in the next years for an ever-increasing target group of people who want to meet the challenges of modern, hectic everyday life with calmness and serenity. The company is based in Berlin, is active in the DACH countries and France, and has over 40 employees.
The company founders and managing partners Jonas Leve and Manuel Ronnefeldt will continue to perform their functions and remain associated with 7Mind on a long-term basis.
“The acquisition of 7Mind is an important anchor investment for us to create a digital health platform,” said Christian Wegner, CEO of SWMH. “We will continue to invest more in this area and with our trustworthy brands and close contacts to regional and national target groups, insurance companies and advertisers, we are an attractive partner for high-growth companies.”
Jonas Leve, founder and managing partner of 7Mind: “With SWMH we have found a strong partner for the next development steps and the growth of 7Mind. We are very happy about that.”
Managing Partner and founder Manuel Ronnefeldt adds: “Through the combination of experience, innovative strength and reach that SWMH stands for, we can support our users even better in the future with our offer for meditation and more mindfulness.”
Carlsquare acted as the exclusive financial advisor for 7Mind.
| Client: | 7Mind |
| Industry: | Consumer/Internet |
| Assignment: | Sellside |
