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Carlsquare advises Bogensportwelt on the merger with H&N Sport under the umbrella of Outdoor Sports Equipment Holding

Bogensportwelt, the leading European online retailer of modern archery equipment, and H&N Sport, one of the world’s largest producers of air gun pellets and bullets, have merged to form Outdoor Sports Equipment GmbH. All previous shareholders remain involved and the operational management remains the responsibility of the previous management.

The combination of Bogensportwelt’s strong online presence and H&N Sport’s established trading relationships with customers in 65 countries will significantly accelerate the group’s geographical expansion and growth.

“Merging with Bogensportwelt is a significant step for the further development of companies. Together, we will have an even stronger position in the shooting sports industry which will allow us to capitalise on existing growth opportunities”, said H&N Sport Managing Director Florian Schwartz.


“We consider the merger as the beginning of a successful joint era. Each company has tremendous skills and competences, which result in vast synergy effects and new opportunities. We are delighted about this important step”, according to BSW Managing Director Sven Stiemer.

Carlsquare acted as the exclusive financial advisor to Bogensportwelt.

Client: Bogensportwelt
Industry: Consumer
H&N Sport