Main menu button

Carlsquare advised the leading fitness brand Bodylab on its sale to Vitafy

Carlsquare advised the leading fitness brand Bodylab on its sale to Vitafy. Bodylab was founded by Loek Postma and Gert-Jan Taillie in the Netherlands in 2004. In the following years, the company developed into one of the leading suppliers for dietary supplements for athletes in Benelux. Following the involvement of Jeffrey Dunant and Gerd Michael Bovelet, the German market increasingly moved into the focus of the company and became Bodylab’s strongest sales market. Beside the brand Bodylab the online shop also offers the most popular products of the best known national and international third-party brand manufacturers. With more than 75 different products for muscle growth, fitness and weight training, the Bodylab range particularly addresses fitness-enthusiastic, male targets between 16 and 49 years. Bodylab has a strong presence on social media channels and cooperates with numerous fitness and nutrition influencers in Germany and the Netherlands.


Vitafy is one of the leading providers of nutrition and dietary supplements in the field of fitness, weight management and health. After the financing round with Cipio Partners and Venture Stars in December 2018, Vitafy now acquires one of the leading German men’s fitness brands Bodylab. Earlier this year, Vitafy announced the purchase of GymQueen, one of Germany’s most successful fitness brands for women. In doing so, the company is resolutely pursuing its expansion course and strengthening its brand portfolio with another established quality brand in the fitness sector.


“With Bodylab we have gained one of the leading and highest quality Fitness Nutrition brands for men, which complements our brand portfolio perfectly. Through Bodylab we are hoping for a greater presence in the attractive bodybuilding segment and see great growth potential nationally and internationally.” said Vitafy managing director and co-founder Georg Bader.


“Vitafy and its in-store expertise and operational expertise in e-commerce provides us with an ideal combination for future development, so we believe that the Vitafy Group and Bodylab are the ideal solution. We look forward to continuing our future development, where our customers will benefit from the expansion of the range and even better service,” said Bodylab’s CEOs Jeffrey Dunant and Gerd Michael Bovelet.

Client: Bodylab
Industry: Consumer Internet
Assignment: Sellside
Michael Moritz
Michael Moritz LinkedIn
Managing Partner